Duration : Phase I  : January – June 2019  Phase II  : January – June 2020

Implementation: In partnership with NGO – Tree Craze Foundation,  New Delhi

Investment: Rs.25.00 lakhs (Phase I & II)

Impact and Sustainability

• The participants felt that this program has  increased their knowledge on environment, rivers  and particularly, Ganga. Around 11.5 lakh  students from 1 lakh schools across India took  part in the quiz.
• Instant branding.
• Impacting the next generation.
• NRIs from Gulf, U.S.A. Singapore, Nigeria and  Australia participated.
• This outreach program has become an annual  event.