CSR Strategy
In line with our vision, we have evolved a multi-pronged strategy for CSR implementation:
Focus on water
Water augmentation, water conservation, water use efficiency and water reuse would be the key elements of our CSR programs.
This strategic plan paid rich dividends in improving the lives and livelihoods of marginal farmers in Mailam Block which is over-exploited groundwater resource area.
The strategic CSR investment had a catalytic effect of economic sustainability over and above water sustainability. We have also tweaked a model farm on micro irrigation to demonstrate WABAG’s commitment to water conservation.
Water Sustainability
With a view to ensure water sustainability and to make the communities’ climate resilient, WABAG invests in watershed development to achieve additional objectives:
- Restoration of degraded land
- In-situ water harvesting
- Productivity enhancement
- Community asset creation
- Employment generation
Focus on Sanitation
Our CSR strategy is also based on ‘soft’ approach, that is, to build capacity – knowledge and skills in water and sanitation.
This ‘soft’ intervention also brought about sea change in terms of health and hygiene practices like hand washing, women adopting good menstrual hygiene, not allowing stagnant water and demand generation leading to the larger objective of a model village with ODF focus.